Albertsons, Procter & Gamble to Launch ``Moms Helping Moms'' Program Nationally to Help Mothers Connect on Mother's Day; Women's Shelters Nationwide to Receive up to Seven Thousand Phone Cards

The "Moms Helping Moms" program will give Albertsons customers whopurchase $25 worth of P&G products a coupon good for a $5.50 phonecard so that they can call their moms on Mother's Day. As a specialbonus, Albertsons and P&G will donate a phone card to a women'sshelter for every card generated by the campaign -- up to 7,000 cardsnationally. The campaign runs through May 20.

"Albertsons customers are as committed as we are to giving back toour local communities," said Duncan MacNaughton, Albertsons ExecutiveVice President of Merchandising. "So this Mother's Day we wanted tomake it easy for Albertsons moms to make a difference in the lives oflocal moms in their community.

"In addition to helping moms stay in touch with family andfriends, this program also addresses a great need in local communitiesby providing phone cards to women's shelters -- the number one itemrequested by these organizations," he said.

To boost the number of phone cards donated to shelters, greeterswill also be positioned at select Albertsons' banner storesnationwide, May 13, 2006, to present a special gift of carnations towomen and encourage them to participate in the "Moms Helping Moms"program.

"Procter & Gamble is proud to partner with Albertsons to celebratemothers and the loving contributions they make to our children andfamilies everyday," said Todd Ruberg, P&G Director of CustomerDevelopment. "We believe that contributing phone cards to women'sshelters will brighten Mother's Day for less fortunate moms in ourlocal communities."

About Albertsons

Albertsons is one of the world's largest food and drug retailers.The company's divisions and subsidiaries operate approximately 2,500stores in 37 states across the U.S. and employ approximately 240,000associates. Its banners include Albertsons, Acme, Shaw's, Jewel-Osco,Sav-on Drugs, Osco Drug, and Star Market, as well as Super Saver andBristol Farms, which are operated independently. For more informationabout Albertsons, please visit our website at www.albertsons.com.

About Procter & Gamble

Three billion times a day, P&G brands touch the lives of peoplearound the world. The company has one of the strongest portfolios oftrusted, quality, leadership brands, including Pampers(R), Tide(R),Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R),Dawn(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R),Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head &Shoulders(R), Wella(R), Gillette(R), and Braun(R). The P&G communityconsists of almost 140,000 employees working in over 80 countriesworldwide. Please visit http://www.pg.com for the latest news andin-depth information about P&G and its brands.